Pepsi Commercial – Godfather Girl

July 22, 2007

This is a wonderful Pepsi ad, but I drink Coke and this commercial would not have swayed me in the least. It’s highly creative none the less. Fun to watch and it does get it’s point across, but then it threw me at the very end with the generic Joy of Cola slogan. What’s with that? Why not the Joy of Pepsi? Completely blew it for me.

So I give it a for effectiveness, but a for creativity.

What do you think?

I dream of Turkey

July 22, 2007

This commercial created for the Tourism Council of Turkey blends perfectly the ethereal qualities of a dream in the selling of the history, the culture, the beauty, and the modern sophistication of the country. It’s a pretty package, indeed. With Turkish music in the background the ad whisks you away to this mystical land and doesn’t let you go until it fades to black. The ad works for me. ↑↑

Great ad from…(I don’t want to ruin the ending)

July 22, 2007

This ad portrays a real need for the product in a very funny way. It describes perfectly the purpose of the product and shows how a talented, funny mind can create an ad that ties the punch line to the tagline and then to the product itself. Absolutely loved it.  It works.↑↑↑

Pepsi ‘Pinball’ Ad

July 21, 2007

Okay, here’s a Pepsi ad. It works well because of the high energy (re:Pepsi gives you energy)and the fast pace of the ad. The fact that Pepsi positions itself in the marketplace as a ‘fun drink’ for young people makes this commercial video work.

What do you think?

Funny, but does it make the sale?

July 21, 2007

This is one of several ‘Trunk Monkey’ commericals developed for Suburban Auto Group

Funny, definitely. Clever, certainly. Will it sell the product? I don’t think so.

While this commercial is memorable (the Trunk Monkey has become somewhat of a cult figure), it says nothing about the product it’s trying to sell. As a matter of fact, I didn’t even know what cars this dealership sold until the ending credit. Also, except for the web address at the very end, there was no contact or address information.

Ads like these are fun to watch, but unless they’re used in conjunction with an ad blitz campaign, they are just that, fun to watch…and nothing else.

15 MAC vs PC ads from Apple.

July 19, 2007

You’ve probably seen some, or all of these, but they’re so good that I wanted to include them on my blog. They use humor, visuals…and common sense to get the point across. And the ads WORK.

Well, okay, I’m a bit biased here since I use a MAC, but these ads are some of the best to come out of Apple in many years. Great campaign.

But what makes these 30 second bits so persuasive? Anyone care to analyze them?

I’ll start…

The appearance of each actor is the first thing that strikes the viewer. The PC guy is dressed conservativly, is overweight, stuffy, and not particularly attractive. The MAC guy is dressed casually, is hip, trim, and cute. So even without any written copy, a viewer gets the point of the ad: PC’s are stuffy, bloated, and the OS is not particularly attractive and that the MAC is lean, cool, and attractive.

Anyone else care to chime in?

A Great ad in any language

July 18, 2007

One of the traits of a good visual ad, is that it can be understood in any language. And if it’s able to get it’s message across as well, it then is elevated into the realm of greatness. This is one of those ads.

Not only does it have a catchy tune that needs no translation (try listening to it a couple of times and see whether you can stop humming the song), but the characters and their actions are universally understood.

Now you’ll have to excuse me…I’ve gotta run…before the corner deli closes.