Greyhound put out this ad in 1953. Three things made it an effective ad…
- The use of a celebrity, Ralph Edwards, gave the ad credibility and using his photo got the attention of those who watched his TV program.
- The headline grabbed attention…and the copy followed through.
- The slogan (which seems to have changed through the years)”a lot more travel, for a lot less money” was effective in showing the benefit of traveling Greyhound.
Good ad. ↑↑