Greyhound ad – 1953

Greyhound put out this ad in 1953. Three things made it an effective ad…

  1. The use of a celebrity, Ralph Edwards, gave the ad credibility and using his photo got the attention of those who watched his TV program.
  2. The headline grabbed attention…and the copy followed through.
  3. The slogan (which seems to have changed through the years)”a lot more travel, for a lot less money” was effective in showing the benefit of traveling Greyhound.

Good ad. ↑↑

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