Brazilian Suicide Awareness ads – Modern Day

This is a recent ‘gimmick’ ad that has a very subtle, but powerful visual message. It’s hard to see in the pix, but the written message is ‘Help yourself’, and the interesting thing is that the cutout characters that are falling are being rescued by the outline they were cut from. ‘Help yourself’. Very strong.
I give it

They must have a serious suicide problem in Brazil to post these adverts on the streets of San Paulo. I’d be interested to know how successful they are.

Campaign by Leo Burnett in Sau Paulo, for CVV Suicide Prevention Center in Brazil, via designboom.

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