Here’s a very simple newsprint ad I did a few years ago for an LA law firm. The use of the word ‘Injured’ targeted the ad and the word FREE in all caps grabbed the reader and pulled him in. Because most attorneys work on a contingency basis I chose that as the basis for my ad and made it seem unique to this Law Firm. Brief and to the point.
An extremely simple, but highly effective 1/4 page ad.