Brazilian Suicide Awareness ads – Modern Day

July 22, 2007

This is a recent ‘gimmick’ ad that has a very subtle, but powerful visual message. It’s hard to see in the pix, but the written message is ‘Help yourself’, and the interesting thing is that the cutout characters that are falling are being rescued by the outline they were cut from. ‘Help yourself’. Very strong.
I give it

They must have a serious suicide problem in Brazil to post these adverts on the streets of San Paulo. I’d be interested to know how successful they are.

Campaign by Leo Burnett in Sau Paulo, for CVV Suicide Prevention Center in Brazil, via designboom.

Perhaps the best print ad of all time…from 1963

July 22, 2007

Here is the classic automotive ad of all time. It was by David Ogilvy in his signature style showing one giant image dominating the top of the page and lots of ad copy below. Still regarded 45 years later as the best print ad ever created for an automobile, it is perhaps, the best print ad ever. I give it my highest rating of

The heading was superb and the sub-head led the reader into the first of 13 features each quickly followed, for the most part, by a short explanation of the benefit of that feature. Ogilvy said that he spent three weeks reading about the car when he came across a statement in the technical data that read “at sixty miles an hour, the loudest noise comes from the electric clock.” That became the headline followed by 607 words of factual copy. And a star was born.

I’ll take mine with the espresso machine and the bed (feature no. 11).

LA Law Firm Ad – Modern Day

July 22, 2007

Here’s a very simple newsprint ad I did a few years ago for an LA law firm. The use of the word ‘Injured’ targeted the ad and the word FREE in all caps grabbed the reader and pulled him in. Because most attorneys work on a contingency basis I chose that as the basis for my ad and made it seem unique to this Law Firm. Brief and to the point.

An extremely simple, but highly effective 1/4 page ad.

Pepsi Commercial – Godfather Girl

July 22, 2007

This is a wonderful Pepsi ad, but I drink Coke and this commercial would not have swayed me in the least. It’s highly creative none the less. Fun to watch and it does get it’s point across, but then it threw me at the very end with the generic Joy of Cola slogan. What’s with that? Why not the Joy of Pepsi? Completely blew it for me.

So I give it a for effectiveness, but a for creativity.

What do you think?

Automotive Ad – 2004

July 22, 2007

Here’s a seasonal automotive ad for J&J Automotive produced by McGaffic Advertising and Marketing. As automotive ads go, it’s a good one with a catchy headline. With the huge amount of automotive ads in the newspapers it’s hard to stand out. I think this one did…

My only critique is that the J & J logo is difficult to understand.

Greyhound ad – 1953

July 22, 2007

Greyhound put out this ad in 1953. Three things made it an effective ad…

  1. The use of a celebrity, Ralph Edwards, gave the ad credibility and using his photo got the attention of those who watched his TV program.
  2. The headline grabbed attention…and the copy followed through.
  3. The slogan (which seems to have changed through the years)”a lot more travel, for a lot less money” was effective in showing the benefit of traveling Greyhound.

Good ad. ↑↑

American Airlines ad – 1948

July 22, 2007

This American Airlines ad, from 1948 announces a new fare and is effective because of the headline and the call outs. But it could have been more effective if “America’s Money Saving Plan” were in large type and “Family Fare Plan” were reduced. “It’s Here” grabs the reader and “Money Saving” should have held him, but the adman chose to enhance the name of the plan instead of the hook “Money Saving.”

Do you agree?