Funny, but does it make the sale?

This is one of several ‘Trunk Monkey’ commericals developed for Suburban Auto Group

Funny, definitely. Clever, certainly. Will it sell the product? I don’t think so.

While this commercial is memorable (the Trunk Monkey has become somewhat of a cult figure), it says nothing about the product it’s trying to sell. As a matter of fact, I didn’t even know what cars this dealership sold until the ending credit. Also, except for the web address at the very end, there was no contact or address information.

Ads like these are fun to watch, but unless they’re used in conjunction with an ad blitz campaign, they are just that, fun to watch…and nothing else. ↔