This American Airlines ad, from 1948 announces a new fare and is effective because of the headline and the call outs. But it could have been more effective if “America’s Money Saving Plan” were in large type and “Family Fare Plan” were reduced. “It’s Here” grabs the reader and “Money Saving” should have held him, but the adman chose to enhance the name of the plan instead of the hook “Money Saving.”↑
Do you agree?
